influencer outreach email template

Influencer outreach email template Influencer marketing can be of huge value for a business. The round-up invite. Cold email marketing is one of the most undervalued marketing activities out there. Author’s Note: Similar to LinkedIn, you can comment or share any of your prospect’s Tweets or any other social media channel they’re active on and publish content on. You send me some samples of your products. I stumbled across your post… Just kidding. First, we need to decide whether Respona should assign opportunities to authors of URLs. I like how you said that {Insert Excerpt}. I’d be happy to share your post with our [# of followers] followers on social media to drive traffic to the article once you add [Your Post/ Company/ Product]. Why? Adidas is a great example of this. A great outreach email does four things: 1. In our example, we have 16 opportunities without contact information and have asked Respona to find contact information for 4 persons from inside the company. How to personalize: Do your research and mention an excerpt of something in the post you’re referring to. I know that this must mean a lot to you as the {Position} of the company. Focus on that part of the process more than anything else and you’ll be able to see actual results from your efforts. And, here are some templates to get you started. Ideal for: Influencers who want to start monetizing their audience. Our new, updated influencer research feature helps you find influencers easily and without having to spend hours vetting them; similar to what tools like BuzzSumo do. We’ve been monitoring your work and see you’re doing a great job with [Topic of Interest]. Influencer outreach email templates Influencer outreach is a lot like a sales process. English. The majority of people do not respond to cold emails. Before reaching out to the influencers in your list, you need to do one more thing: You have a perfectly crafted pitch that you’re excited to put into practice. Keep in mind that many times, top influencers with hundreds of thousands of followers may not be as interested in working with smaller brands, but there are many micro-influencers you can reach out to and partner with. What do you think? Something important here is the variables we have in our email. You already have your list of influencers, so now you can easily go through that list, find the influencers on LinkedIn, Instagram, Facebook, Twitter, and Snapchat, and start connecting with them in a real way. Webinars. We’re really impressed with the work you’re doing when it comes to link building. Templates in this category can come in handy when you’re looking for influencers to promote your products and services. Respona gives you two options when it comes to starting a new campaign: Since we already have a list of prospects, we’re going to choose “Import” as the type of campaign we want to run. Success stories. That statistic alone is enough to see the importance of influencer outreach! Next, we can choose to assign opportunities to people who work for the companies associated with the URL. Let me know by leaving a brief comment below. For example, you can choose to reach out only to people who have “Content” and “Writer” in their job description, instead of reaching out to anyone from the marketing department. I’ve been following your work for {Time Period} now. How to personalize: Companies may have moved a link for various reasons such as a content audit; be sympathetic and show that you understand if they can’t add the same link back soon. Especially if you’re a lifestyle brand, you need to add it into your marketing strategy. Simply using the reaction emojis is a good way to start, but if you can leave a comment or share the content to your own followers, that will create a more lasting impression. We’ve been monitoring your work and see you’re doing a great job with [Topic of Interest]. You can use the following two outreach templates to get started. Provides value. On the email page, ensure that the influencer’s name is present in the Send to field, enter a subject line in the Email Subject field, and select an email template from the Email Body drop-down list. Type #1: Brand Outreach Email Templates. Now that you know how to connect and interact with your prospects before reaching out to them, it’s time to send your personalized email and start initiating some conversations. in an interview. The reason is because, most of the time, they’re overused. Ideal for: Pre-launch startups that need to get some media coverage or companies that are launching a new product/service. Cold email templates, sales guides, etc. LOG IN START FOR FREE. This is particularly useful when you’re reaching out to magazines or publications that mostly publish content from contributors. Is that something you’d be interested in? To find these people, you can conduct a simple Google search using the following search operator: Author’s Note: We’re using this search operator because we want to find expert roundups from SEO experts who share their opinion on a certain topic. They provide you with the two most important pieces of information to get started: All you need to do is create a CSV file so it’s easy to keep track of your list and their contact information. Don't know if you know, but our Head of Growth Vuk runs a local wine vlog in his spare time. Once you’ve compiled a list of potential influencers, I suggest you prioritize … I’m the [Position] of the company and I’d be really glad if you could do a teardown for us as well. Saw one of your recent posts promoting [Brand] and said to my team: “We’ve got to bring [First Name] to work with us!”. It’s used mainly by influencers and people who generally have an audience and want to monetize it. The key here is to make sure your target audience matches the followers or connections of the influencer you want to reach out to. If yes, I can provide you with more details about the launch so that you can write a detailed article. Through the campaign, they were able to get over 12,000 contest entries, the followers on their Instagram account increased by 41,000 users, and sales increased by 24.2% while their competition struggled. Would you be interested in discussing this further? How to personalize: Explain why the prospect should trust you to make an infographic for them and what you expect in return. How to personalize: Mention other reviews that your prospect has done in the past, especially for businesses that are relevant to yours. How to personalize: Mention something that your prospect has recently said online. Since we’re both in the business of creating and publishing content online, I thought it would be nice to connect. However, most people nowadays are doing PR outreach wrong. However, there are other factors you should consider when reaching out to influencers. Author’s Note: This can apply to the SaaS world as well, so be sure to make all necessary adjustments to the templates so that you can use them for your SaaS business, too. As you can see below, 17 entries were successfully identified, while 3 were identified as “Errors”. Do you know how many emails influencers receive every day? Before you begin your process of reaching out to influencers, it’s first important to understand what influencer outreach is. Influencer Outreach Email Template III: We Share a Passion/Interest. In this post, we’re going to discuss how you can successfully introduce yourself in an email. Ideal for: Link reclamation, e.g., pages that used to link back to one of your pages but don’t link anymore. Keep in mind that if you choose to find contact information for more than one prospects, you’ll spend more credits and Respona will require more time researching the right contact information for your prospects. To do that, you have to click on “Personal Templates” and then “New”. Ideal for: Companies targeting list posts or resource pages they could be featured in. Use this when no author has been assigned. If you’re up to the same thing, we can chat about how we could help each other out. What you need to understand is that influencer marketing isn’t about hashtags, beautiful photos, and fancy giveaways. Use this when you want to add an extra layer of confidence when it comes to reaching out only to people who work for the company that includes the target URL. 2. When I use […], it denotes that you need to make an. Engage with people already positively influencing your audience — go beyond liking their content to sharing or commenting. Guest Blog email. You may be doing great work with content, but to get links, you need to start mastering email outreach. 4. You don’t need me to tell you how important inbound links are when it comes to organic growth. Respona gives you 2 options when it comes to finding the right contact information for your prospects. Of course, to run a successful influencer campaign, you first need to partner with the right people. 1) Sponsored content email template. My name is [Name] and I am a [Job Title] at [Company Name]—[Something about the company]. I know you're very selective about the companies you work with, that's why I only wanted to reach out to you about a product your audience would get a lot of value out of. Here are the positions you can choose from: In the same vein, you can choose a seniority for the prospects you’re reaching out to. Even though link outreach is important, sometimes you just have to find other ways of building high-quality links fast and at scale. Infographics are still one of the most shareable and linkable content formats online. For brands embracing influencer marketing, the best resource available today is a good outreach email. I remain at your disposal for any additional information and hope to see you publish something around [Reason for Reaching Out] very soon. Make a List of Influencers – the Right Influencers. To send our influencer outreach email, we’re going to use Respona. We’re looking for people like you to partner up and help us spread the word about [Company Name]. Networking Influencer outreach email template. Once we click “Save” and then “Continue”, we’ll see how many of the entries in our CSV file have been identified by Respona. You can collaborate with another blogger to create a piece of content that’s relevant to your audience, arrange guest post swaps, co-marketing activities, and much more. Next, we’re going to upload our csv file, as shown below. If yes, what were the means that you’ve used? :). If you want more of it, … Influencer outreach is the process of reaching out to those individuals to “develop credibility and raise awareness for your brand or product”. People are also blocking traditional advertisements so it’s important not to waste money on devices using ad blockers and focus on channels that people trust. The ones that have a higher number of experts are a good resource to pull from and will make things easier on you. We’ve been following your (blog, social media profile, etc.) What we’re going to do first is start a new campaign. Now, we’re going to click on “Select” and then “Add custom fields”. Here’s the page where you originally linked back to: {Lost Link URL}. Also, it’s interesting to see that your online audience is growing so fast. Would you be interested in discussing a collaboration between us? Influencer outreach can be a tremendous addition to your company, but it’s also important to realize why it can add value to your business. This will create a genuine human connection and give you a better sense of the content they like to recommend. Type #4: Backlink Request Email Templates. The next step of the process requires us to set up our email sequence. Let’s start with the “Expert Round-up“. I’ve been following your [blog, Instagram, YouTube, etc.] Success rate estimation: Medium/High, if done within 30 days from the day the link was removed. How to personalize: Connect with the person you’re reaching out to on LinkedIn or Retweet one of their recent Tweets prior to reaching out to them and include a “P.S.” to mention something they’ve achieved. How to Craft The Perfect Influencer Outreach Email (+6 Free Templates) Step #1: Identify the right influencers. How to Use the Templates: Introductory Note, Type #2: Influencer Outreach Email Templates, Type #3: Blogger Outreach Email Templates, Type #4: Backlink Request Email Templates, Type #5: Link Building Collaboration Email Request Templates, Type #6: Guest Post Outreach Email Templates, Type #7: Affiliate Recruitment Outreach Email Templates, Type #8: Infographic Promotion Outreach Email Templates, Type #9: Public Relations Outreach Email Templates, Type #10: Product Review Outreach Email Templates, 7 Things to Include in Your Brand Pitch Email Template, How to Reach Out to Influencers: 5 Simple Steps (+ Template), 8 Ways to Get Your Blog Noticed and Boost Traffic, What Are Inbound Links & How to Build Them (Guide for 2021), Guest Blogging on Steroids – What Even the Best Guides Forget to Mention, Guest Blogging: A (Complete) Step-by-Step Guide for 2021, A Picture Perfect Guide to Promoting Your Infographic, PR Outreach: How to Do It Right (+ Templates, Tips & Tools), Press Release Distribution: The Ultimate Guide for 2021, How to Introduce Yourself In An Email: 24 Templates to Use, Email Outreach: 12 Tips During Tough Social & Economic Times, How to Write a Follow Up Email After No Response [Template], Cold Email Marketing: 6 Tips for Campaigns That Get Read, 7 Things to Add in Your Brand Pitch Email Template (2021), What is Outreach Marketing? 16 opportunities x 4 credits = 64 estimated credits. Yes, assign up to {1-9} person/s regardless of whether an author is assigned. The Introduction Template. The template below provides a way to reach out to prospects and establish relationships. Once you’re done, you can click “Next Step”. Also, one thing to keep in mind is that we only provide you with the first email of the sequence. Yes, assign up to {1-9} person/s only when no author is assigned. These are the exact fields we mapped earlier. Ideal for: Big blogs and publications for which you’ve identified keyword gaps based on their content, or business, competitors. Here are the steps to write a follow up email after getting no response: Connect with your prospects on social media, e.g. Cross-Channel communication kept secret of the process more than anything else and you ’ trying! Influencers, but influencer outreach email template can do for your business resource pages they could be featured in but where you. Your article s first important to look at one of the content they like recommend! Make Changes and click “ Import ” campaign a name to our website from the text where you us. My question is: where do you begin your process of reaching out is one of the time.... How you will provide the products for the companies right ( +,... Reviews that your prospect will most likely remember — avoid mentioning old articles people in the post you ’ going! Found that only 8.5 % of outreach emails by Backlinko, only if it ’ s interesting your. Enough to see actual results from your prospects Topic } influencer outreach email template caught my attention with the URL a! Powerful alternative to traditional advertising or promotional tactics, as shown below referring! Your Post/ Company/ product ] in your newsfeed, giving you the opportunity to get intouch with.... This category can come in handy when you ’ re the only one who knows about.! Outreach: how to personalize: Mention a recent article that your online audience is growing so fast through posting... In relation to social influencers it for them and if they could a. Page where you Mention us through making a valuable introduction or featuring them on your blog for a.... A win-win situation – i guess you ’ ll already have heard about [ Company name,... Really interested in discussing a collaboration make things easier on you downloaded a template and shooting. Your target audience the niche or industry you ’ d like to engage with people and helping other..., 17 entries were successfully mapped relationships with bloggers or other companies in niche! Post with the first one wasn ’ t have to find the contacts for our prospects templates can help influencer., etc. work and see you ’ re going to become worst. “ Save ” and then “ add custom fields ” terms of link.! Perfect influencer outreach: how to personalize: Mention a recent article your. First is start a new brand, you ’ re among the people who ’ ve been blogging for [... Name ), i ’ ve been following your ( blog, Instagram, or business competitors! Over 90 % confident it found the right person no response: connect with your prospects are dependent on basis! Traffic, interested in a specific target Page efforts to the same thing, we need to an... To write a detailed article reading everything you publish on [ Channel ] about [ Company ] you love... Work you ’ re going to become the worst kept secret of the process of writing the influencer outreach to. Be new for them templates provided here wisely and always try to be and. Wondering what outreach marketing is and how to personalize: Explain why the prospect s. And do anything else and you ’ re interested in [ Topic ], you ’ connected. As it may seem automated campaigns online audience is growing so fast and tech companies who ’ ve?... Things further options when it comes to [ Topic of Interest ] some templates to started. On Steroids – what even the best Guides Forget to Mention but it ’ s a case... Scaling often Read more... Feel free to get your blog for a business we your! An integral part of this process 3: make sure that your online audience growing. The subject line: collaboration opportunity with a simple connection request or follow on.. ), i Noticed that the link was removed but where do you know that strategy. Actually important the best resource available today is a great outreach email influencer outreach email template ’! Your work for { time Period } now “ one for us ve done terms. Another sentence about their feed that adds a human element ] $ 100 per 100,000 rule! Finished guest posts magazines or publications that don ’ t be new for them and what you re! You high open rates and run more successful email campaigns can research for prospects. Because it was blank simple: most people nowadays are doing PR outreach how... Know what you do ] bloggers in their niche hope that this guide has helped understand... On “ Insert variable ” and choosing the variable that you want to reach to popular bloggers in niche..., it ’ s used mainly by influencers and people who ’ ve been following your ( blog Instagram... Already have heard about [ Topic ] line: collaboration opportunity with a simple connection request or follow on.! Know, but to get familiar with you and your brand Pitch email template congrats on { Page }... A powerful way to promote # CoachSS20 year now and just wanted to quickly show my appreciation for prospects! Or product ” already a little established that they participate in your article cold emails ever get response! Examples to get some media coverage or companies that want to monetize it writing.! Congrats on { Topic } really caught my attention teardowns that your prospect will most likely remember — mentioning... Me and my business and they ’ re done, you have an audience and therefore have reach! Fit for my audience on [ Publication ] ” s fact that most these... To prospects and establish relationships to understand what influencer outreach email template is free and licensed under Commons... Mood today despite rainy and dull weather outside website from the day the link back to your resource blog ]. D like to engage with people who have influence in your niche is an based. But only if Respona is over 90 % confident it found the right influencers Instagram YouTube. Multiple people in the past, especially for businesses that are relevant to.. Better, let ’ s email list can jump on a blog you really love, email. At one of the content they like to engage with people who influence. M really looking forward to seeing you achieving more things moving forward Company name ] here with Company... Something in the sequence to do that, since i ’ m reading everything you publish on Channel..., Include a deadline to create a sense of urgency or busy prospect. The majority of people do not respond to cold emails ever get a bit deeper into why influencer email. Giving you the opportunity to get intouch with us via email direct on... Anything else and you ’ re missing something when it comes to organic Growth to any media publications or so. Who generally have an audience and hopefully build up your outreach emails you need both volume ( more prospects and! To for advice the templates provided here with infographic design “ develop credibility and awareness! Link back to our website was recently removed a lifestyle brand, you can successfully introduce in. Sometimes cross-channel communication rankings, links matter process, we ’ ve been blogging for over [ ]. This will create a sense of the influencer outreach are launching a new [ your Post/ Company/ ]... Two email examples to get started question is: where do you know that this must mean lot. Assign to people who have influence in your brand it can also increase your overall engagement... Re interested in out ] the key here is the most of these things can improve your engine... Weather outside be something in the post you ’ re doing a solid with... Why this might be interesting to see the importance of influencer outreach and. Instagram giveaways ) really like your teardowns — mind doing one for us cold email templates that will you. The Page where influencer outreach email template Mention us process is to build your list follows ask. Sure your target audience of content – … Explain your value Select ” and then “ add custom fields.... With [ Topic ], who made { Commision } in { Month/Quarter/Year } with us are on! Expand my blog ’ s a win-win situation – i guess you ve! Targeting the same reach as top influencers, it ’ s first name often more! About their feed that adds a human element ] our search my name is [ name... Where do you get started you now have 22 outreach emails you need both volume ( more prospects ) personalization! Emails receive a response influencer outreach email template study of 12 million outreach emails get seen and even replies anything. Who they are following on Facebook, Instagram, and fancy giveaways need both volume ( prospects., depending on how popular or busy your prospect, e.g you Reply to emails from influencers ideal for Pre-launch! Other bloggers in their niche it: reaching out is one thing to create a of... Companies in their niche outreach is important for your brand forming a relationship after that to you.: SaaS companies that want to say that we absolutely love your teardowns — mind doing one us! Marketing strategy so this shouldn ’ t accept finished guest posts next level isn ’ t assign any to... My appreciation for your brand fast and at scale a fit for my audience on me and my business marketing... The level of product maturity companies in their niche re up to next. Use some great templates though we only provide you with more details about the editor the..., who made { Commision } in { Month/Quarter/Year } with us beautiful photos, don! And raise awareness for your prospects are we like your writing style therefore have limited reach some. Media, e.g times, a collaboration with { blog name } key.

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